National Asado con Cuero Festival in Viale
A four-day food festival held on the grounds of a small-town football club in Entre Ríos, built around a competitive hide-roasting beef contest, the Concurso Nacional del Asado con Cuero. It began in 2002 as a fundraiser to pay off the club's legal debts, gained national-festival status in 2013, and now draws more than 25,000 visitors across its run.
Viale's food festival began as a fundraiser with nothing originally to do with tourism: in 2002, the town's football club was facing a costly lawsuit, and its leadership organized a hide-roasted beef event to raise money for the legal bill, recovering the cost within the first year.