Atibaia Strawberry and Flower Festival

Festa de Flores e Morangos de Atibaia

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Food & DrinkAtibaia
DatesDates TBA · Usually SeptemberCheck locally before booking
DurationAnnualEstimate from available data
Crowd-Public scale varies
Best forRegional food & drinkFew Brazilian food festivals can trace an
LanguagePortugueseCurrency: BRL
CategoryFood & DrinkFestival type
The story

Atibaia Strawberry and Flower Festival in Atibaia

Atibaia's Festa de Flores e Morangos traces back to a 1968 agricultural fair started by Japanese-Brazilian grower Toraki Yano and became an annual event in 1985, taking its current strawberry-and-flower name and September date. Now in its fifth decade, it pairs strawberry food stalls and desserts with a horticultural exhibition of roses and ornamental plants in the cooler hills north of São Paulo city.

Atibaia's biggest annual festival grew out of a 1968 agricultural fair organized by Toraki Yano, a leader of the city's Japanese-Brazilian farming community, staged at a highway junction outside town.
Your trip starts here
What is special

The part that makes it specific.

01

The place changes

Few Brazilian food festivals can trace an unbroken line from a single agricultural fair over five decades, and Atibaia's does, with organizational continuity from the Japanese-Brazilian farming families who founded it through to the growers' association that runs it today

02

The mystery stays covered

The dual identity, half strawberry food fair and half competitive flower exhibition, is unusual and lets visitors move between two genuinely different experiences without leaving the fairgrounds

03

The city starts moving

Atibaia's cooler upland climate, unusual for the São Paulo interior, also makes the September timing comfortable rather than a mid-heat event, and reflects the same growing conditions that made the region Brazil's leading strawberry producer in the first place

Traditions & symbols

The language of the festival.

What moves first

Living ritual

The festival descends from a 1968 agricultural fair founded by Japanese-Brazilian farmer Toraki Yano

Water and renewal

Living ritual

merged strawberry and flower showcases through the 1970s and early 1980s

The sacred route

Living ritual

and took its current form and September date in 1985 under growers' associations that still organize it

The local code

Living ritual

reflecting Atibaia's dual heritage as Brazil's leading strawberry region and a center of Japanese-Brazilian agriculture

Before you go

Essential information

When to go

Dates TBA · Usually September

Getting around

For Atibaia Strawberry and Flower Festival, plan transport around the exact Atibaia venue, route or gathering point rather than the city name alone.

What to wear

Atibaia sits at higher elevation than most of the São Paulo interior, so September days are mild and evenings cool noticeably; bring a light jacket or sweater over comfortable walking...

Safety

Use normal food-market caution, hydrate, and leave time between crowded stalls.

Where to stay

For Atibaia Strawberry and Flower Festival, stay near the part of Atibaia you will actually use, with reliable return transport.

Tickets/cost

Entry may be free while tastings, meals, or special tables are paid locally.

Language/currency

BRL

Family friendly

unknown

Interactive map23.12 S, 46.55 WOpen in Google Maps

Atibaia, Sao Paulo, Brazil

Nearest airportGRU — São Paulo/Guarulhos–Governor André Franco Montoro
TransportFor Atibaia Strawberry and Flower Festival, plan transport around the exact Atibaia venue, route or gathering point rather than the city name alone.
Stay areaFor Atibaia Strawberry and Flower Festival, stay near the part of Atibaia you will actually use, with reliable return transport.

Your Trip Starts Here

External travel services to turn the plan into a trip — each opens in a new tab.

How to get thereRoutes, times and prices to Atibaia via local transport.Search routesFind a place to stayStays near Atibaia, close enough for the event-day route.Browse staysFind flightsCompare fares into the nearest practical airport for September.Compare faresFestival gearAtibaia sits at higher elevation than most of the São Paulo interior, so September days are mild and evenings cool noticeably; bring a light jacket or sweater over comfortable walking clothes and shoes suited to covering both the food fair and the flower exhibition halls.Shop the kitCheck visa requirementsSee whether you need a visa for Brazil and apply online.Check entry rulesTravel insuranceCover for trip hiccups, gear and health on the road.Get covered

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FAQ

Quick answers.

When is Atibaia Strawberry and Flower Festival?

Atibaia Strawberry and Flower Festival is listed for September. Always re-check the official or local source close to travel.

Where does Atibaia Strawberry and Flower Festival take place?

The festival is listed in Atibaia, Brazil. The map coordinate is a planning reference, not a guarantee of a ticket gate or exact venue.

How long should I plan for?

Annual is the listed festival span. Add time for arrival, local transport, queues, and any route changes during the event.

Is a source linked?

Needs editorial review. Eventisimus separates source confidence from travel suggestions, so check final details before booking.

Where exactly is it?

Atibaia, Sao Paulo, Brazil

Is it family friendly?

unknown

Sources and editorial review

About this guide

This guide is independently written by Eventisimus using publicly available information, official event and organiser sources where available, local tourism references, and additional editorial research. Eventisimus is not the official organiser of this festival and is not affiliated with it unless explicitly stated.

Festival dates, schedules, ticket conditions, access rules, and local arrangements can change. We aim to present useful and accurate information, but travelers should confirm important details with the official event source before booking transport, accommodation, or tickets.

Found something inaccurate or outdated? Email hello@eventisimus.com with the festival page link and the correction.

Official URLAwaiting confirmation
Organizer accessAre you the organizer? Claim this listing →
Listed datesDates TBA · Usually September
Source statusNeeds editorial review
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