Troyan Plum Festival in Troyan
Troyan's September festival treats the plum harvest and the town's famous plum rakia as two parts of the same story: craft stalls sell fresh plums, preserves and baked goods while distillers pour tastings and run copper-still demonstrations. Folk music, craft vendors and family activities round out a festival tied to a working Balkan-foothills brandy town, sometimes spilling into the nearby crafts village of Oreshak.
Troyan's identity runs on plums and what the town turns them into.