Festival Viva El Cafe in San José
Organised by Costa Rica's Asociacion de Cafes Finos, the coffee institute ICAFE and the national roasters' chamber, Festival Viva el Cafe frames coffee as central to San Jose's civic and cultural identity rather than purely an agricultural trade fair. Held each July at the Antigua Aduana, San Jose's restored former customs house, recent editions have hosted more than 85 exhibitors spanning producers, roasters, cafes, baristas and cooperatives.
Festival Viva el Cafe emerged from a partnership among Costa Rica's Asociacion de Cafes Finos, the national coffee institute ICAFE, the Camara de Tostadores de Costa Rica and a technology sponsor, aiming to present coffee as more than an agricultural product on sale: as a craft, a point of gathering, and a component of San Jose's own civic identity.