Mainz Wine Market in Mainz
The Mainzer Weinmarkt began in 1932 as a response to economic hardship in the regional wine industry and reopened in 1946 as the first public festival on the Rhine after the Second World War. Now held in Mainz's Volkspark and Stadtpark, it has refocused since 2008 on its founding purpose: showcasing wine specifically from the Rheinhessen region, Germany's largest wine-growing area.
The first Mainzer Weinmarkt took place on 3 September 1932, staged inside the Mainzer Stadthalle at a moment when the wine industry and regional tourism were both in economic difficulty, and the Mainz Tourism Association conceived the market specifically as a way to draw visitors to the city while promoting the surrounding region's wine.