Whangarei Fritter Festival in Whangarei
Started in 2013 by Whangarei District Council to build an iconic summer event around New Zealand's humble fried fritter, the Whangarei Fritter Festival, now also branded the Northland Fritter Festival, returned to Semenoff Stadium in March 2025 as its tenth edition after a three-year pandemic-driven absence.
The Whangarei Fritter Festival, now also branded the Northland Fritter Festival, began in 2013 out of a very specific problem: Whangarei District Council's events team had a new stadium to fill and wanted a strategy to attract visitors and build the city's reputation as a destination, but lacked an obvious signature event to build it around.