Festival de la Frutilla

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Food & DrinkAregua
DatesDates TBA · Usually SummerCheck locally before booking
DurationSummerEstimate from available data
Crowd-Public scale varies
Best forRegional food & drinkFew Paraguayan food festivals run as long as
LanguageLocal language; English access variesCurrency: PYG
CategoryFood & DrinkFestival type
The story

Festival de la Frutilla in Aregua

From July into September or October, Aregua and neighboring Estanzuela turn red with the strawberry harvest at the Expo Frutilla, a decades-old fair along the Mariscal Estigarribia route where growing families sell fresh berries by the kilo alongside strawberry liqueurs, empanadas, ice cream, and bonbons from stands that stay open long hours daily.

The road between Aregua and the Estanzuela area of Itaugua looks unremarkable most of the year, a stretch of the Mariscal Estigarribia route lined with modest homes and small plots.
Your trip starts here
What is special

The part that makes it specific.

01

The place changes

Few Paraguayan food festivals run as long as this one, stretching across two to three months rather than a single weekend, because it follows the actual strawberry harvest rather than a fixed festival calendar

02

The mystery stays covered

More than eighty producing families set up stands along the route between Aregua and Estanzuela, an area where strawberries were introduced in the 1930s, reportedly by Russian immigrant families, giving the crop a specific local origin story rather than a generic agricultural label

03

The city starts moving

The scale of the display, whole roadsides turned red with berries and berry products, and the sheer variety of preparations, from natural fruit to liqueurs and bonbons, set it apart from a typical produce stand

Traditions & symbols

The language of the festival.

What moves first

Living ritual

The fair traces the crop to Russian immigrant families who settled near Aregua and Estanzuela in the 1930s

Water and renewal

Living ritual

and continues as a producer-run harvest fair rather than a municipally staged spectacle

The sacred route

Living ritual

with growing families themselves running the stands each season

Before you go

Essential information

When to go

Dates TBA · Usually Summer

Getting around

For Festival de la Frutilla, plan transport around the exact Aregua venue, route or gathering point rather than the city name alone.

What to wear

Casual outdoor clothing suited to walking a roadside route in winter-into-spring weather, since the season runs from Paraguay's cooler July months into the warmer October days; a light...

Safety

Use normal food-market caution, hydrate, and leave time between crowded stalls.

Where to stay

For Festival de la Frutilla, stay near the part of Aregua you will actually use, with reliable return transport.

Tickets/cost

Entry may be free while tastings, meals, or special tables are paid locally.

Language/currency

PYG

Family friendly

unknown

Interactive map25.31 S, 57.38 WOpen in Google Maps

Aregua, Central, Paraguay

Nearest airportASU — Silvio Pettirossi
TransportFor Festival de la Frutilla, plan transport around the exact Aregua venue, route or gathering point rather than the city name alone.
Stay areaFor Festival de la Frutilla, stay near the part of Aregua you will actually use, with reliable return transport.

Your Trip Starts Here

External travel services to turn the plan into a trip — each opens in a new tab.

How to get thereRoutes, times and prices to Aregua via local transport.Search routesFind a place to stayStays near Aregua, close enough for the event-day route.Browse staysFind flightsCompare fares into the nearest practical airport for festival season.Compare faresFestival gearCasual outdoor clothing suited to walking a roadside route in winter-into-spring weather, since the season runs from Paraguay's cooler July months into the warmer October days; a light jacket for July and sun protection for later months both make sense.Shop the kitCheck visa requirementsSee whether you need a visa for Paraguay and apply online.Check entry rulesTravel insuranceCover for trip hiccups, gear and health on the road.Get covered

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FAQ

Quick answers.

When is Festival de la Frutilla?

Festival de la Frutilla is listed for Multiple months · Summer. Always re-check the official or local source close to travel.

Where does Festival de la Frutilla take place?

The festival is listed in Aregua, Paraguay. The map coordinate is a planning reference, not a guarantee of a ticket gate or exact venue.

How long should I plan for?

Summer is the listed festival span. Add time for arrival, local transport, queues, and any route changes during the event.

Is a source linked?

Needs editorial review. Eventisimus separates source confidence from travel suggestions, so check final details before booking.

Where exactly is it?

Aregua, Central, Paraguay

Is it family friendly?

unknown

Sources and editorial review

About this guide

This guide is independently written by Eventisimus using publicly available information, official event and organiser sources where available, local tourism references, and additional editorial research. Eventisimus is not the official organiser of this festival and is not affiliated with it unless explicitly stated.

Festival dates, schedules, ticket conditions, access rules, and local arrangements can change. We aim to present useful and accurate information, but travelers should confirm important details with the official event source before booking transport, accommodation, or tickets.

Found something inaccurate or outdated? Email hello@eventisimus.com with the festival page link and the correction.

Official URLAwaiting confirmation
Organizer accessAre you the organizer? Claim this listing →
Listed datesDates TBA · Usually Summer
Source statusNeeds editorial review
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