Festival Nacional del Cafe Villa Rica in Villa Rica
Villa Rica, a district in the Pasco region founded in 1928 by German and Austrian settlers from the nearby colony of Pozuzo, sits in a cloud-forest coffee zone and holds an annual festival celebrating its coffee harvest and export reputation. The event centers on cupping competitions, producer stalls, and cultural programming tied to the town's European-Andean settler history.
Villa Rica was founded in 1928 by settlers of German and Austrian origin who came from Pozuzo, an earlier Central European colony established in the Peruvian jungle in the 1850s, making the district's population and local customs distinct from most of highland Peru.