Jam Day Festival in Penza
Penza hosts a City Jam Day festival built around a single sweet obsession: home-made preserves. Local cooks compete for the most delicious and best-decorated jam, national cultural groups from the region present their own dishes and traditions, and the day traditionally closes with roughly two hundred litres of apple jam cooked over an open fire and shared with everyone present.
There is something disarming about a festival built entirely around jam, a food most people associate with a jar quietly aging in the back of a kitchen cupboard rather than a public celebration.