Retro Festival Zhiguli in Tolyatti
Tolyatti's July car festival celebrates the city's AvtoVAZ heritage with a retro rally bringing vehicles at least thirty years old from dozens of Russian cities, alongside a vintage car exhibition, retro picnics, costume parades and period live music. The sixth edition, marking AvtoVAZ's sixtieth anniversary, drew more than 15,000 visitors to the Sakharov Technical History Park.
Tolyatti built its identity around a single factory, and each July it puts that history on public display at the Retro Festival Zhiguli, held in the grounds of the Sakharov Park Complex of Technical History.