Ayda Igrat Toy and Games Festival

Айда играть!

View on map
UniqueUfa
DatesDates TBA · Usually JuneCheck locally before booking
DurationSummerEstimate from available data
Crowd-Public scale varies
Best forUnusual spectacle, playful rulesThe scale confirmed for this festival is
Language["ru"]Currency: RUB
CategoryUniqueFestival type
The story

Ayda Igrat Toy and Games Festival in Ufa

Ayda Igrat, the All-Russian Festival of Games and Toys, holds its editions in Ufa each summer, with the second, held 5 to 8 June across four days, drawing more than 250,000 visitors and around 150 domestic toy and game manufacturers. It showcases Russian-made toys, games, educational play tools and animated media brands rather than staging a purely commercial trade show.

Somewhere between a toy fair, a games convention and a full civic festival, Ayda Igrat, literally an invitation to come and play, turned into one of Ufa's biggest public draws within just its first two editions.
Your trip starts here
What is special

The part that makes it specific.

01

The place changes

The scale confirmed for this festival is unusual for a games-focused event: more than 250,000 visitors attended the second edition alone, a four-day gathering that brought together roughly 150 domestic producers of games and toys

02

The mystery stays covered

Framed explicitly as an All-Russian festival rather than a regional one, it exists specifically to showcase Russian-made toys, educational play products, animated media brands and retrospectives of homegrown cartoon characters, giving manufacturers, designers and craftspeople from across the country a shared platform to exchange ideas about the domestic children's-goods industry

03

The city starts moving

Its rapid growth from a first edition to a quarter-million-visitor second edition suggests genuine public appetite rather than a slow-building niche event

Traditions & symbols

The language of the festival.

What moves first

Living ritual

Billed as an All-Russian festival

Water and renewal

Living ritual

Ayda Igrat treats domestically produced games and toys as a shared cultural and industrial thread

The sacred route

Living ritual

drawing roughly 150 manufacturers and their products from multiple Russian regions into Bashkortostan's capital

The local code

Living ritual

Its growth from a first edition to more than 250

Tradition 5

Living ritual

000 visitors by its second

Tradition 6

Living ritual

held over four days in June

Tradition 7

Living ritual

suggests it has moved quickly from a new initiative to an established fixture on Ufa's cultural calendar

Tradition 8

Living ritual

now intended to recur annually in the republic

Before you go

Essential information

When to go

Dates TBA · Usually June

Getting around

Use the city as a planning base, then confirm the exact venue, route, or meeting point close to the date.

What to wear

Dress for a full day outdoors among large crowds, with comfortable closed shoes a priority given the confirmed scale of the audience and the amount of walking between activity areas that...

Safety

Keep valuables light, follow local instructions, and watch how residents use the space before joining in.

Where to stay

Stay near the part of the city you will actually use, with a simple return route after the main event.

Tickets/cost

Check official or local sources for ticketed areas, paid stands, and same-year access rules.

Language/currency

["ru"] · RUB

Family friendly

unknown

Interactive map54.74 N, 55.97 EOpen in Google Maps

Ufa, Russia

Nearest airportSVO — Sheremetyevo International Airport
TransportUse the city as a planning base, then confirm the exact venue, route, or meeting point close to the date.
Stay areaStay near the part of the city you will actually use, with a simple return route after the main event.

Your Trip Starts Here

External travel services to turn the plan into a trip — each opens in a new tab.

How to get thereRoutes, times and prices to Ufa via local transport.Search routesFind a place to stayStays near Ufa, close enough for the event-day route.Browse staysFind flightsCompare fares into the nearest practical airport for June.Compare faresFestival gearDress for a full day outdoors among large crowds, with comfortable closed shoes a priority given the confirmed scale of the audience and the amount of walking between activity areas that scale implies. June weather in Ufa can shift from warm sun to cooler evenings, so a light layer is worth carrying.Shop the kitCheck visa requirementsSee whether you need a visa for Russia and apply online.Check entry rulesTravel insuranceCover for trip hiccups, gear and health on the road.Get covered

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FAQ

Quick answers.

When is Ayda Igrat Toy and Games Festival?

Ayda Igrat Toy and Games Festival is listed for June · Summer. Always re-check the official or local source close to travel.

Where does Ayda Igrat Toy and Games Festival take place?

The festival is listed in Ufa, Russia. The map coordinate is a planning reference, not a guarantee of a ticket gate or exact venue.

How long should I plan for?

Summer is the listed festival span. Add time for arrival, local transport, queues, and any route changes during the event.

Is a source linked?

Official source linked. Eventisimus separates source confidence from travel suggestions, so check final details before booking.

Where exactly is it?

Ufa, Russia

Is it family friendly?

unknown

Sources and editorial review

About this guide

This guide is independently written by Eventisimus using publicly available information, official event and organiser sources where available, local tourism references, and additional editorial research. Eventisimus is not the official organiser of this festival and is not affiliated with it unless explicitly stated.

Festival dates, schedules, ticket conditions, access rules, and local arrangements can change. We aim to present useful and accurate information, but travelers should confirm important details with the official event source before booking transport, accommodation, or tickets.

Found something inaccurate or outdated? Email hello@eventisimus.com with the festival page link and the correction.

Official URLbashinform.ru
Organizer accessAre you the organizer? Claim this listing →
SourceSource link available
Listed datesDates TBA · Usually June
Source statusOfficial source linked
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