Jinan Red Ginseng Festival in Jinan
An autumn agricultural festival in Jinan County, North Jeolla Province, celebrating red ginseng grown on the region's cool, high-elevation plateau near Maisan Mountain. Held each October, the festival combines discounted red ginseng product sales with playfully named activity zones, tastings of ginseng rice cakes and liquor, and family entertainment like magic and bubble shows.
Jinan County occupies high plateau terrain in North Jeolla Province, sitting at an average elevation above 300 meters that gives its soil and climate an unusual suitability for ginseng cultivation, a crop that generally prefers cooler conditions than most of Korea's lowland farmland offers.