The story
Cooper's Hill Cheese-Rolling in Brockworth
Each spring bank holiday, competitors at Cooper's Hill near Brockworth, Gloucestershire, chase a rolling wheel of Double Gloucester cheese down a dangerously steep slope, with whoever crosses the finish line first winning the cheese, an unofficial event that local authorities stopped formally organizing in 2010 over safety concerns but that continues informally each year regardless.
Cooper's Hill near Brockworth in Gloucestershire is steep enough, and often uneven and slippery enough, that most people would think twice about walking down it carefully, yet each spring bank holiday competitors deliberately throw themselves down it at speed chasing a rolling wheel of Double Gloucester cheese.