Ullr Fest in Breckenridge
Ullr Fest is Breckenridge, Colorado's winter festival honoring Ullr, the Norse god of snow, running for 63 consecutive years as of 2026. The multi-day celebration features a costumed parade down Main Street, a bonfire fueled by retired Christmas trees, an ice plunge in Maggie Pond, live entertainment, and the crowning of an Ullr King and Queen.
In Norse mythology, Ullr is a god associated with winter, skiing, and snow, a relatively minor figure in the broader pantheon compared to Odin or Thor.