Key Lime Festival in Key West
The Key Lime Festival is an annual early-July celebration in Key West devoted to the region's signature dessert, built around a Key Lime Pie eating contest, vendor tastings, and the festival's well-known 'Pie in the Sky' finale, in which a pie is dropped from a hotel observation deck. In 2014 the festival set a world record for the largest key lime pie ever made.
Its specific food hook is clear, quirky, and guidebook-friendly.