Ice Cream Days in Le Mars
Ice Cream Days is Le Mars's four-day summer festival celebrating the city's status as the Ice Cream Capital of the World, a title tied to Wells Enterprises and its Blue Bunny brand since 1994. Held each June, it features free daily ice cream distribution, a downtown parade, a classic car show, live music, and a drive-in movie night.
Ice Cream Days exists because of a specific, factual civic distinction: Le Mars, Iowa was officially recognized as the Ice Cream Capital of the World in 1994, a title tied to Wells Enterprises, the Le Mars-based company behind the Blue Bunny ice cream brand, which has manufactured ice cream in the city for generations.