Utica Ice Cream Festival in Utica
The Utica Ice Cream Festival began in 1976 through a partnership between the Utica Sertoma Club and Velvet Ice Cream's Joe and Mike Dager. A downtown parade opens the celebration, while ice-cream service, an eating contest, live entertainment, children's games and a Sunday Rod Run with hundreds of classic cars occupy the mill grounds. The recurring practices—opening parade with ice-cream treats, ice-cream eating contest and family games, and Sunday Rod Run classic-car show—tie the public program to the place and the people who sustain it.
A Velvet Ice Cream truck rolls through the Utica parade handing out treats, pointing the crowd toward three days of scoops, games and hometown fundraising at Ye Olde Mill.