Feria de la Alasita La Paz in La Paz
Feria de la Alasita is a month-long fair beginning January 24 in La Paz, honoring Ekeko, the Aymara god of abundance, through the exchange of miniature objects believed to become real for their recipient within the year. Rooted in the pre-colonial Aymara Chhalasita festival and moved to January 24 in 1781, it is UNESCO-inscribed Intangible Cultural Heritage drawing more than 500,000 visitors in its opening weeks.
Each year on January 24, La Paz opens a month-long fair built around a belief that has outlasted colonization, calendar shifts and modern commerce alike: that a miniature object, bought here and blessed, can become real for its owner before the year is out.