The Town Sao Paulo

The Town

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Cultural & TraditionalSão Paulo
DatesDates TBA · Usually SeptemberCheck locally before booking
DurationSpringEstimate from available data
Crowd-Public scale varies
Best forLiving tradition, ritual symbolsThe Town's defining idea is its
Language["pt-BR"]Currency: BRL
CategoryCultural & TraditionalFestival type
The story

The Town Sao Paulo in São Paulo

Roberto Medina, the promoter behind Rock in Rio, launched The Town in 2023 at the Autodromo de Interlagos, organizing its stages as themed city neighborhoods that cover pop, hip-hop, funk carioca and sertanejo alongside international headliners. The festival alternates biennially with Rock in Rio Brasil at the same venue, giving Sao Paulo a second major festival on the off years.

Roberto Medina, the promoter behind Rock in Rio, launched The Town in 2023 as a second major festival brand sharing the same Autodromo de Interlagos grounds, but built around a different concept: rather than Rock in Rio's rock-centered identity, The Town organizes its stages as fictional neighborhoods of a themed city, each leaning into a different genre or scene, from mainstream pop and hip-hop to Brazilian funk and sertanejo, so a single ticket covers a much wider stylistic range than Rock in Rio's traditional lineup.
Your trip starts here
What is special

The part that makes it specific.

01

The place changes

The Town's defining idea is its city-neighborhood staging concept: rather than a flat layout of interchangeable stages, each performance area is themed and named as part of a fictional city, with a genre focus, pop, hip-hop, funk, sertanejo, that gives visitors a clearer sense of what to expect before they walk in

02

The mystery stays covered

Because it comes from Roberto Medina's Rock in Rio production team, the festival carries the same production polish, staging scale and logistics experience as one of Brazil's most established festival brands, but applied to a broader, less rock-centric lineup

03

The city starts moving

Its biennial, alternating-year relationship with Rock in Rio Brasil at the same Interlagos site is also unusual: the two festivals effectively split the venue's calendar rather than compete for the same weekend

Traditions & symbols

The language of the festival.

What moves first

Living ritual

The festival's core structure is its themed city neighborhood staging

Water and renewal

Living ritual

dividing the grounds into named zones by genre (pop

The sacred route

Living ritual

funk carioca

The local code

Living ritual

produced by the same team behind Rock in Rio and run biennially at the Autodromo de Interlagos

Tradition 5

Living ritual

alternating years with Rock in Rio Brasil at the same site

Before you go

Essential information

When to go

Dates TBA · Usually September

Getting around

For The Town Sao Paulo, plan transport around the exact Sao Paulo venue, route or gathering point rather than the city name alone.

What to wear

Comfortable closed shoes for long walks across the racetrack grounds, breathable layers for Sao Paulo's September weather which can swing between warm days and cool nights, and a compact bag...

Safety

Keep valuables light, follow local instructions, and watch how residents use the space before joining in.

Where to stay

For The Town Sao Paulo, stay near the part of Sao Paulo you will actually use, with reliable return transport.

Tickets/cost

Check official or local sources for ticketed areas, paid stands, and same-year access rules.

Language/currency

["pt-BR"] · BRL

Family friendly

unknown

Interactive map23.55 S, 46.64 WOpen in Google Maps

Sao Paulo, Sao Paulo, Brazil

Nearest airportCGH — Congonhas–Deputado Freitas Nobre
TransportFor The Town Sao Paulo, plan transport around the exact Sao Paulo venue, route or gathering point rather than the city name alone.
Stay areaFor The Town Sao Paulo, stay near the part of Sao Paulo you will actually use, with reliable return transport.

Your Trip Starts Here

External travel services to turn the plan into a trip — each opens in a new tab.

How to get thereRoutes, times and prices to São Paulo via local transport.Search routesFind a place to stayStays near São Paulo, close enough for the event-day route.Browse staysFind flightsCompare fares into the nearest practical airport for September.Compare faresFestival gearComfortable closed shoes for long walks across the racetrack grounds, breathable layers for Sao Paulo's September weather which can swing between warm days and cool nights, and a compact bag that meets festival security requirements.Shop the kitCheck visa requirementsSee whether you need a visa for Brazil and apply online.Check entry rulesTravel insuranceCover for trip hiccups, gear and health on the road.Get covered

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FAQ

Quick answers.

When is The Town Sao Paulo?

The Town Sao Paulo is listed for September · Spring. Always re-check the official or local source close to travel.

Where does The Town Sao Paulo take place?

The festival is listed in São Paulo, Brazil. The map coordinate is a planning reference, not a guarantee of a ticket gate or exact venue.

How long should I plan for?

Spring is the listed festival span. Add time for arrival, local transport, queues, and any route changes during the event.

Is a source linked?

Official source linked. Eventisimus separates source confidence from travel suggestions, so check final details before booking.

Where exactly is it?

Sao Paulo, Sao Paulo, Brazil

Is it family friendly?

unknown

Sources and editorial review

About this guide

This guide is independently written by Eventisimus using publicly available information, official event and organiser sources where available, local tourism references, and additional editorial research. Eventisimus is not the official organiser of this festival and is not affiliated with it unless explicitly stated.

Festival dates, schedules, ticket conditions, access rules, and local arrangements can change. We aim to present useful and accurate information, but travelers should confirm important details with the official event source before booking transport, accommodation, or tickets.

Found something inaccurate or outdated? Email hello@eventisimus.com with the festival page link and the correction.

Official URLthetown.com.br
Organizer accessAre you the organizer? Claim this listing →
SourceSource link available
Listed datesDates TBA · Usually September
Source statusOfficial source linked
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