Dividivi Festival in Riohacha
Founded in 1967 by then-mayor Ernestina Serrano and named for a desert tree symbolising friendship in Guajiro culture, Riohacha's festival now runs from 28 June to 1 July, timed to end on La Guajira department's own founding anniversary. Programming includes the Wayuushein runway, showcasing Wayuu textile-fusion fashion, alongside a military band gathering and the crowning of a Dividivi queen.
Riohacha's Dividivi festival began in 1967 on the initiative of then-mayor Ernestina Serrano, who named the event after the dividivi tree, a species native to La Guajira's desert landscape and considered, alongside the trupillo and cactus, part of a symbolic trinity of plants representing the region's Wayuu and Guajiro identity.