Feria Turistica del Clima in Atenas
Atenas has celebrated its Feria Turistica del Clima annually since 2005 during the last week of April, opening with a 6 a.m. farmers market and expanding into concerts, artisan booths and traditional food stalls, built around the town's National Geographic-cited reputation for one of the best climates in the world.
Atenas built its own tourism fair around a single documented claim: a National Geographic magazine article once named the town's climate among the best in the world, an average temperature of 23.7 degrees Celsius with a long dry season, and the community has celebrated that reputation annually since 2005 during the last week of April.