Fiestas de Machala in Machala
Machala's September fiestas center on the religious feast of the Virgen de la Merced, held each September 24, a devotional observance that predates the city's better-known World Banana Fair and remains distinct from it. The city also marks a separate June 25 cantonizacion anniversary earlier in the year, giving Machala two distinct civic-religious festival seasons roughly three months apart.
Machala's September festivities trace back to a purely religious observance: before 1963, the city's celebration in this period centered on the feast of the Virgen de la Merced, held each September 24, with no commercial or civic components attached.