World Banana Fair Machala in Machala
Machala's World Banana Fair centers on the Reina Mundial del Banano pageant, first organized in 1963 and international since 1972, held within a broader agricultural and agroindustrial trade fair each September. Staged in a city nicknamed the Capital Bananera del Mundo, the fair promotes Ecuador's banana export industry through trade pavilions, artisanal stalls and the pageant's coronation ceremony.
Machala's World Banana Fair grew out of a beauty pageant: the Rey Banano y Reina Mundial del Banano competition, first organized in 1963 and elevated to an international contest by 1972, drawing candidates from banana-producing countries to compete for the Reina Mundial del Banano crown.