The story
Borjomoba in Borjomi
Borjomoba, Borjomi's late-September city day, brings folk ensembles, regional food stalls and crafts into the town's famous Central Park, home to the historic Ekaterina mineral spring. Unlike Georgia's harvest-focused city days, it celebrates a resort town already built around spa tourism and mineral water rather than agriculture.
Borjomoba falls in late September and marks Borjomi's status as both a town and an international mineral water brand, since the resort's name has functioned as shorthand for Georgian mineral water since the nineteenth century, long before the modern bottling industry made it a recognizable export.