ARC Public Poster Exhibition in Budapest
Founded in 1999 by three advertising professionals to redirect billboard space toward social commentary, this annual public exhibition has run since 2000, now displaying oversized 5-by-2.4-meter posters around a single social theme each year at Bikas Park, free and open 24 hours. School groups are frequently brought to view the exhibition as part of civic-education programming.
Gabor Bakos, Barna Fater, and Peter Geszti founded Arc Ltd in 1999 with an unusual goal for an advertising company: use billboard space for social and opinion messaging rather than commercial advertising, blending the visual language of advertising with fine art.