Negril Dream Weekend in Montego Bay
Since consolidating in 2012 from several competing promoters into one brand, Dream Weekend has turned Negril's Seven Mile Beach into a week-long run of themed parties, boat cruises and beach concerts every Emancipation and Independence holiday period, drawing Jamaican diaspora and international visitors, with the event's footprint recently expanding to include staging in Montego Bay.
Negril's Seven Mile Beach became the shared stage for Jamaica's biggest party festival in 2012, when several previously separate promoters, each running their own event during the same Emancipation and Independence holiday stretch, merged their shows under one Dream Weekend banner timed to the country's fiftieth anniversary of independence.