The story
WeCasablanca Festival in Casablanca
The WeCasablanca Festival fills Velodrome Park each October, marking the anniversary of the city's WeCasablanca territorial brand. Organized by Casablanca Events and Animation with the Municipality of Casablanca, the 5th anniversary edition ran October 21-24, pairing well-known artists with rising local talent across four days of music reflecting Casablanca's varied, outward-facing identity.
Casablanca has spent recent years cultivating WeCasablanca as a territorial brand meant to capture the city's outward-facing, commercially ambitious identity, and the WeCasablanca Festival stands as that campaign's most visible annual expression.