Busan One Asia Festival in Busan
Busan's large-scale Hallyu festival, launched in 2016 and known as BOF, combines K-pop concerts with fan meetings, beauty, fashion, and food programming across multiple venues. Held in October through 2023, it shifted to June in more recent editions, reaching its tenth anniversary as one of Busan's signature annual events.
Busan launched the One Asia Festival, known widely by its acronym BOF, in 2016 as a large-scale showcase for Hallyu, the Korean Wave of pop culture that has become one of the country's most visible exports.