Sant Jordi Barcelona in Barcelona
Each 23 April, Barcelona celebrates Sant Jordi with a citywide tradition of exchanging books and roses, when publishers and booksellers set up stalls along the Rambla de Catalunya and Passeig de Gracia for one of the year's biggest book-selling days, alongside street flower vendors and author signings across the city.
Sant Jordi turns 23 April into a citywide festival of books and roses across Barcelona and Catalonia more broadly, when the tradition holds that men give women roses and women give men books, though in practice the custom today runs in both directions regardless of gender.