Kairouan Mawlid Festival in Kairouan
Kairouan, often described as Islam's fourth-holiest city and founded in 670 CE, hosts an annual festival marking Mawlid al-Nabawi, the Prophet Muhammad's birthday, timed to the Islamic lunar calendar. Sometimes called the Mouled Festival, it draws crowds reported near a million visitors in recent years for religious processions, Sufi chant, craft fairs, competitions, and the sweet pine-nut pudding assidat zgougou eaten nationwide for the occasion.
Kairouan was founded in 670 CE as a garrison and religious center for the Islamic conquest of North Africa, and it has been regarded ever since as one of the holiest cities in Sunni Islam, home to the Great Mosque of Kairouan and to a religious authority that once made it a rival center of Islamic learning to Cairo and Damascus.