Frieze Abu Dhabi in Abu Dhabi
Frieze Abu Dhabi launched its inaugural edition at Manarat Al Saadiyat in November, rebranding the former Abu Dhabi Art fair through a partnership between Frieze and Abu Dhabi's Department of Culture and Tourism, bringing curated sections, a bursary for emerging galleries and Deutsche Bank's global sponsorship into the heart of the Saadiyat Cultural District alongside Louvre Abu Dhabi and Guggenheim Abu Dhabi.
A commercially driven regional art fair rebranding under one of the world's most established fair operators, rather than simply growing its own name, is what happened when Abu Dhabi Art became Frieze Abu Dhabi, launching its inaugural edition at Manarat Al Saadiyat in partnership with Frieze and Abu Dhabi's Department of Culture and Tourism.