The story
Swn Festival in Cardiff
Cardiff's Swn Festival, Welsh for sound or noise, spreads new music performances across the city's pubs, clubs and halls each October, built to give Welsh acts a local showcase platform. A single wristband covers overlapping sets citywide, rewarding attendees who plan their own route between venues rather than following one fixed stage lineup.
Swn Festival, its Welsh name meaning simply sound or noise, spreads new music performances across multiple venues in Cardiff each October, following a multi-venue showcase format that has become common across the UK but that Swn helped establish in Wales specifically.