Cheltenham Literature Festival in Cheltenham
The longest continuously running literary festival in the world, held over ten days each October in Cheltenham since its founding in 1949 by Spa Manager George Wilkinson and author John Moore. Launched by actor Ralph Richardson, it takes place across Cheltenham Town Hall, Imperial Square and Montpellier Gardens, hosting major contemporary literary figures each year.
Cheltenham Literature Festival was formed in 1949, founded by the town's Spa Manager George Wilkinson working alongside the Tewkesbury-based author John Moore, who became the festival's first director and shaped much of its early literary programming.