Bethlehem Christmas Town Festival in Bethlehem
Bethlehem, Connecticut leans fully into being Christmas Town, USA for one weekend every December. The town green hosts a tree lighting on an 85-foot tree, an illuminated fire truck procession, Santa's workshop, bell choir concerts, and a crafts and gifts market, while the local post office lets visitors hand-stamp holiday mail with one of over eighty Christmas Cachet designs first started in 1938.
Bethlehem, Connecticut did not choose its nickname for marketing purposes.