Fiesta de las Flores in El Paso
Fiesta de las Flores is a three-day Hispanic heritage festival held over Labor Day weekend at the El Paso County Coliseum, drawing an estimated 20,000 to 30,000 visitors from El Paso County, New Mexico, West Texas, and Chihuahua, Mexico. Described by regional sources as the oldest Hispanic festival in the Southwest, it centers on a queen coronation, a parade, live entertainment, and more than eighty vendor booths of regional food, arts, and crafts.
Its borderland cultural identity makes it a solid regional row.