Florence Rhododendron Festival in Florence
Florence has celebrated the rhododendron bloom every May since 1908, filling the coastal town with parades, live music, and the kind of small-town energy that turns a flower into a season-long excuse to gather. The weekend includes a rhododendron show, a carnival, a vendor fair, a 5K, a junior parade, classic cars, Old Town festivities, and a Sunday grand floral parade.
You feel it first in the streets: blossoms in full color, people lining the route shoulder to shoulder, and that mix of sea breeze and parade-band brass that makes a coastal town suddenly feel festive.