The story
Brady Street Festival in Milwaukee
First held on June 10, 1973, the Brady Street Festival returned as an annual tradition in 2004 after a decade-plus hiatus, filling Milwaukee, Wisconsin's eclectic Brady Street neighborhood with three stages of music, local food vendors and makers each mid-July. Rooted in the street's countercultural 1970s identity, the festival captures a neighborhood-specific character distinct from the city's larger lakefront ethnic festivals.
Brady Street, a compact commercial corridor on Milwaukee's east side beneath the spire of St.