The story
Swallows Day Parade and Mercado Street Faire in San Juan Capistrano
San Juan Capistrano's Swallows Day Parade is a long-running equestrian procession tied to the local legend of cliff swallows returning to Mission San Juan Capistrano each spring, historically held alongside a Mercado street faire of food and craft vendors in the old downtown. The parade itself is well documented as one of the largest non-motorized parades in the country; the exact current scope and branding of the accompanying street faire component could not be freshly confirmed.
The parade's specific local folklore and mission-town setting give it strong identity.