Fiesta del Arroz in Vergara
Vergara, in the Treinta y Tres department, sits at the heart of Uruguay's eastern rice-growing basin, an economic shift documented since the 1970s, but no dedicated source confirming a specific, named Fiesta del Arroz program held in the city was found in available research.
Rice is not a symbolic backdrop in Vergara, it is close to the entire modern economic story of the town: from its founding in the 1890s by Jose Fernandes Vergara through decades built on cattle and sheep ranching, the city's economic base shifted decisively starting in 1970 toward rice cultivation, transforming Vergara into part of the cuenca arrocera, the recognized rice-growing basin of eastern Uruguay.