Ba Chua Xu Festival in Chau Doc
Bà Chúa Xứ Festival in Châu Đốc is a major southern Vietnamese pilgrimage honoring the Lady of the Realm at her temple below Sam Mountain. Its central sequence includes a procession connected with the mountain, the ritual bathing of the goddess statue, replacement of her clothing and ornaments, and formal offerings made on behalf of worshippers seeking health, peace and prosperity. Together, those stable practices explain the event more accurately than a changing entertainment roster.
Before dawn on Sam Mountain, attendants bathe a stone goddess, replace her robes and jewelry, and prepare her shrine for another cycle of devotion.