Hanoi Tourism Gift Festival in Hanoi
The Hanoi Tourism Gift Festival is an annual trade fair organized by Hanoi's tourism authorities to showcase souvenirs, handicrafts, and OCOP (One Commune One Product) items from the capital and Vietnam's craft villages, part of a long-running effort to build a more distinctive tourism souvenir industry for the city.
Vietnamese tourism officials have for years pointed to a specific weakness in Hanoi's visitor economy: despite the city's dense concentration of heritage sites, cuisine, and craft villages, it has historically lacked a strong lineup of distinctive, easily recognizable souvenirs compared with destinations that have built entire retail identities around a handful of signature gift items.