Ho Chi Minh City Ao Dai Festival in Ho Chi Minh City
The Ho Chi Minh City Ao Dai Festival is an annual event organized by the city's tourism department to promote Vietnam's traditional ao dai dress, typically held in March and featuring mass gatherings, fashion shows and photo activities at landmarks such as Nguyen Hue walking street. It has run in various forms since the mid-2010s as part of HCMC's cultural tourism calendar.
The Ho Chi Minh City Ao Dai Festival is one of several city-organized events across Vietnam built around the ao dai, the fitted, high-collared traditional dress that has become a widely recognized symbol of Vietnamese femininity and national identity.