The story
Snowrow in Pas de la Casa/Grau Roig
Snowrow brings elrow, the immersive global party brand, to Grandvalira's Grau Roig and Pas de la Casa sectors each March, centred on an eight-thousand-capacity party tent, more than eight stages and roughly thirty DJs across four days, plus snow activities, theatrical productions and secret parties in collaboration with Brunch Electronik.
An eight-thousand-capacity party tent pitched directly onto the ski slopes at Grau Roig, built by elrow, the immersive-party brand better known for oversized theatrical stage productions than winter sports, is the centrepiece of Snowrow, Grandvalira's answer to bringing a full festival-brand production onto snow.