National Cherry Festival in Los Antiguos
A January harvest festival in the small Patagonian border town of Los Antiguos, celebrating a cherry industry only introduced to the region in the 1970s and formalized as a festival by the mayor in 1989. It now draws tens of thousands of visitors to what organizers describe as the largest popular festival in Patagonia.
Los Antiguos did not grow cherries for most of its history; the local economy ran on forage crops sold to neighboring ranches until cherry cultivation was introduced to the area only in the 1970s, a genuine shift in the town's agricultural identity.