Jesus Maria National Dressage and Folklore Festival in Jesus Maria
A Córdoba province festival pairing jineteada — bareback and saddled riding against untamed 'reservado' horses — with nightly folk-music performances, running every January since 1966. Grew from a school fundraising idea into an event that received Argentina's official 'Marca País' international branding designation in 2017.
A school fundraising drive by a parents' cooperative in 1965 grew into one of Argentina's largest gaucho and folk-music gatherings.