Daytona 500 in Daytona Beach
The Daytona 500 is NASCAR's season-opening Cup Series race, held every February at Daytona International Speedway in Daytona Beach, Florida. First run in 1959 alongside the speedway's opening and the traditional season-opener since 1982, it is widely regarded as the most prestigious race on the NASCAR calendar, carrying by far the largest purse.
Its national sports culture, travel draw, and recurring identity make it suitable as a major sports event.