National Grape Harvest Festival in Mendoza
Mendoza's provincial wine-harvest festival, running since 1936, built around a departmental queen competition, the nighttime Vía Blanca float parade, and a large outdoor theatrical Acto Central staged near Cerro de la Gloria. One of Argentina's longest-running civic pageants tied to its Malbec-producing wine region. Founded under a 1936 provincial decree to 'exalt the grape, wine and beauty of Mendoza.'
Mendoza's grape harvest festival traces its official start to a 1936 provincial decree ordering the province to 'exalt the grape, wine and beauty of Mendoza,' issued under governor Guillermo Cano and his minister Frank Romero Day.