Winter Festivar Jermuk in Jermuk
A free early-January tourism and music festival launched in the winter resort town of Jermuk, featuring live performances from well-known Armenian artists alongside a New Year's fair, paired with the town's famous ski-and-spa mineral bath tradition. Its free entry and state backing reflect Armenia's broader investment in winter tourism infrastructure.
Winter Festivar arrived in Jermuk for the first time in early January, a joint initiative from Armenia's Ministry of Education, Science, Culture and Sports together with the country's Public Television Company, bringing a tourism and music festival to one of Armenia's most beloved winter destinations right at the start of the new year.