City Tourism Run - Francistown Edition in Francistown
City Tourism Run - Francistown Edition is a road race staged in Francistown as part of a domestic-tourism promotion effort, using a city-wide running event to encourage Batswana and visitors to engage with Francistown as a travel destination rather than a pass-through city. It runs annually in January, confirmed through Botswana's Ticketlinc ticketing platform.
City Tourism Run - Francistown Edition pairs road running with civic tourism promotion, using the format to put Francistown, Botswana's second city, in front of runners and spectators who might otherwise only see it as a stop between Gaborone and the northern parks.