Expoflora Holambra in Holambra
Holambra, a Sao Paulo state town founded by Dutch immigrant flower farmers, hosts Expoflora, an event Brazilian media and organizers describe as Latin America's largest flower festival. Landscape architects and horticultural companies build elaborate themed garden pavilions across a multi-week run each year, paired with Dutch-inspired food, windmill and tulip-field scenery, and folk programming tied to the town's founding heritage.
Holambra was built, quite deliberately, by Dutch immigrants who arrived after the Second World War to farm flowers in the hills of interior Sao Paulo state, and the town has spent decades turning that agricultural specialty into one of Brazil's most visited horticultural events.